Without customers, a company will fail. It’s one of the simplest truths of business, and it should be at the forefront of day-to-day operations. And yet, many businesses still fail to focus on this simple fact as much as they should. When making a business decision, you should always ask yourself, “will this help me attract more customers?” The best way to attract and retain customers is to understand what they want and then to deliver it accordingly. Unless you have a team of psychics on your staff, you’re not going to have an efficient method of figuring out your clientele’s preferences without the use of Customer Data Integration.
What Is Customer Data Integration?
CDI is the collection and assessment of any customer-related data available to you. Clothing retailers would be interested in data pertaining to how much customers will spend in their store or what kind of clothing styles are most popular right now. Technology companies would want to know what features and apps their customers like to have on their devices, and whether a 3D capability is truly desirable. This data, for any business, aids in understanding the wants and needs of the customers.
If a company ignores their customer’s desires, or worse, can’t determine what they are in the first place, it’s unlikely that they’ll continue to experience success. Therefore, you owe it to yourself and your business to keep up with the trends, and also to ensure you’re delivering the experience or product that your customer desires. CDI is the best way to do that, and while it’s not a new concept, it has certainly improved over the past few years.
Customer Data Integration Over Time
In the past, CDI could take a significant amount of time to develop. Each system would have to be designed specifically for that business, which was a lengthy ordeal—long enough that a company could see a drastic decline of their customer base’s interest in their business in the meantime. Customers are unforgiving, and will often drop a business after their first bad experience, even if they have a history comprised of primarily good experiences. That’s why it’s crucial to get your customer’s data integrated as quickly as possible.
Thankfully, that’s not the case anymore. While many B2B companies still practice the creation of custom-coded CDI, businesses can benefit from Adeptia’s B2B integration tools, specifically the Adeptia Integration Suite, which has changed the game significantly. As opposed to following the same model as their competitors, Adeptia’s next-gen approach to CDI resulted in a platform that can have applications that cater to any business. It automates the CDI process, making it much faster for companies to listen to their customers and analyze the data generated by the consumer base.
With advancements in B2B technology like AIS, it has become much easier for businesses to take their customer’s desires into account. Eliminating costly development time has been one of the largest benefits of AIS, as a business is now capable of looking at customer data essentially from day one. If you haven’t already started listening to your clients, now is the time.