Visual merchandising is crucial for dress designers and fashion outlets but there is one thing which can be more important and compelling for buyers. Everyone wants to save money; people are more compelled and attracted towards stores that offer discounts and some kind of sales. These offers can be very attractive and sale boosting stuff for your store. To compete in the industry full of heavy competition, without proper marketing and signage you will be left behind the others. You are offering your products on discount and still not getting focused, you should change your visual merchandising and customer approach. Here are some tips to improve your signage and product display strategy:
Be Concise but accurate:
When creating signage’s for your offers do not get indulged in extra details and long sentences. The key to most attractive and persuading signage is keeping it short and simple. Nobody has time to read out the long details and sentences. The principal to follow while creating signages should be “less is more”. Go visually appealing instead to diving into the details, focus on offer and make it prominent.
Readable and understandable:
While designing your signs whether for inner display in the store or for outer display one thing that should be kept in mind is making them readable and easily understandable by a layperson too. Your signs should be visible and readable at some fair distance too. Try to use such fonts and figures which are clear and easy to read either from short or long distances. Use colors intelligently, don’t make confusing back and foregrounds.
Go particularly rather than going generic:
The key to designing most successful and interactive signs is making them personal. You can make your signs personal and particular by using second person perspective. Use of second person perspective seems to shoppers that the signs are particularly targeting them or is meant to interact with them. This portrays a strong positive image of your store. Target your customer as “you deserve this”, this will have a great impact on individual shoppers.
Have a sense of humor:
The main theme of signs and marketing your products visually is to attract buyers towards your outlet, in order to this task fulfilled you can also use some sense of humor with your displays. Many times we have seen posters or signs creating fun or joke, the pun is also a great way to grab the attention of the customer but be sure to do it in a moderate manner.
Use display products:
Using your signs artistically with display products is the best way to grab the attention of a customer and enticing him to have deeper and longer look at your display. Using mannequins and other stand-alone mannequin body parts is a great way to do that. You can easily find used mannequins for sale and used mannequin heads for sale online at cheap prices. So don’t miss the opportunity of creating such persuading displays.