While setting up WordPress websites might be easy, optimizing them for SEO is far from that. It doesn’t matter how much effort you’ve invested into your website design if you don’t optimize it for SEO purposes. Only then your website will have a chance of reaching the top of the SERPs and drive steady traffic to your website. If you really want your WordPress website to rank higher in the SERPs, this guide will show you what to focus on.
WordPress Site Speed
Most of the SEO today is based on user experience, and having a slow website is no longer an option. Not only will the most users leave the website if it doesn’t load in 3 seconds, but Google also takes it into account as a ranking factor. A tool like Google’s PageSpeed Insights can tell you how your website rates when it comes to speed and even gives you valuable input on what to do if you’re to speed it up. However, sometimes you’ll just have to get a better hosting provider.
Google Analytics Tool
Google developed their own analytic tool that is completely free to use and can help you keep track of your website’s traffic. The tool will let you review how well your users are interacting with your website and its content. Everything from bounce rates to average session durations will be included, giving you some valuable data that you can use to adjust your onsite content. Google Analytics can also be a waste of time if you don’t use it correctly, so make sure that you do.
Go With An SEO Optimized Theme
Picking a theme for your WordPress site is one of the big choices you’ll have to make. It will not only define your site’s appearance and layout but also play a major role in SEO rankings. It can affect your site’s speed, or even give a positive signal to Google if it was developed with a clean code. This is why you’ll want to make sure you’re picking a theme with SEO in mind, or even go with a theme that was designed with the purpose of improving your SEO.
Use Responsive Design
More than 70% of initial searches today are done through mobile devices, which is why you absolutely have to go with the mobile-friendly option. By going with responsive design for your website you’ll ensure that your website adapts to each user’s device, which is a way better option than having a separate website for each device. Ever since the Big G rolled out their Mobilegeddon update, it became impossible to rank well on mobile SERPs without being optimized for mobile devices.
SEO has changed over the years, and keyword research no longer means stuffing your whole blog with keywords only just to rank better. Google values user experience, and keyword stuffing is a big no-no. That said, quality content can still be written while using the right keywords. Any respectable SEO company can tell you that it’s also necessary to include the keywords in your H2 and H3 subheadings, all while making sure that the context looks completely natural. It’s also good to know that Google gives the most importance to the first few paragraphs of text when it’s indexing a page, so make sure to include your keywords there.
Improve Your Content
Google’s main focus over the past few years has been content quality. While it was possible a couple of years back to post thin content with crappy links and improve your rankings while doing it, Google’s Panda and Penguin updates have put a stop to that. Today, the best way to turn Google’s attention to your website is to create original content, the one that your users will actually want to read. If the people aren’t loving your content, Google will know it by using various techniques like social signals, bounce rates, on-site user activity etc. Don’t try to cheat your way up to the top, it won’t work anymore.
WordPress site optimization isn’t an easy task, but it’s very doable and you don’t have to be an SEO expert to do it either. Take one step at a time and always check if things are going better or worse for your site. Once you do see a spike in your organic search traffic, you’ll know that you’re on the right track. By optimizing your WordPress site to its maximum potential you’ll make sure you’re getting a steady flow of traffic and income.